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General Business Major
Major code BB6122

The general business major prepares professionals on a broad basis for business careers. Five upper-level courses are re quired from the following areas: accounting, quantitative business analysis, management, management information systems, business law, finance, marketing, operations, business administration, and economics (course selection restricted to ECON 303, 304, 320, 332, 360, or 430). Each course will be in a different functional area or discipline. This major is of special interest if you have a generalized view of business and do not possess strong interests in any one concentration.

Upon graduation, general business majors enter what may be the broadest area of positions of any major within the College of Business. Recent graduates have entered such fields as sales, banking, government services, personnel, advertising, small business entrepreneurship, production, and insurance.

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Requirements for All B.B.A. Majors

As a candidate for the Bachelor of Business Administration (B.B.A.) degree, you must complete the University’s General Education Requirements for graduation and fulfill a minimum of 192 quarter hours of credit with a g.p.a. of 2.0 for all hours attempted. You must also maintain a 2.0 g.p.a. for courses taken in business and economics, and a 2.2 g.p.a. for courses in your major. The College of Business limits transfer credit for required business courses taken at a lower level to such courses as it offers at that lower level. Other transfer
credits accepted by the University are evaluated as either business or nonbusiness electives.

Courses included in the 192-hour minimum for the B.B.A. must be chosen so that at least 79 quarter hours are earned in areas of business and economics and at least 96 quarter hours are earned in nonbusiness areas.

Majors
All B.B.A. candidates must complete a core of courses covering the tools of analysis and the operational fields of business plus the requirements for one of the following majors:

  Accounting Human Resource Management
  Business Economics International Business
  Business Prelaw Management & Strategic Leadership
  Finance Management Information Systems
  General Business Marketing

The Business Prelaw, Business, and International Business majors re quire the completion of a second major. You can change your major or add a second major through the Office of Student Services.

Core Curriculum
The following courses are taken individually: BA 100A, 100B; ACCT 101, 102; QBA 201; PRCM 150 and MIS 101.

At the sophomore and junior level, business core courses are grouped into two clusters:

Business Context
BUSL 255, MGT 240, MIS 202, and MKT 202

Introduction to Business Systems
FIN 325, OPN 310, BA 370, and PRCM 325J

You must take at least one of the two core clusters in the fully integrated format. Core cluster sections offered in this format are identified in each quarter’s Schedule of Classes under the “Business Cluster” section. The decision to take individual courses from either of the clusters on a standalone basis can have drastic consequences and should be discussed with an academic advisor.

Nonbusiness Requirements
You must complete the following nonbusiness courses:

Communications: 5 hours
ENG 151, 152, or 153 Freshman Composition 5 (1E)
Mathematics: 8 hours
MATH 163A Intro to Calculus 4 (2N)
MATH 250 Intro to Probability 4
Economics: 8 hours
ECON 103 Prin. of Microeconomics 4 (2S)
ECON 104 Prin. of Macroeconomics 4 (2S)
Performance Portfolio: 8 hours
ART 112 Intro to Photography 4
ART 113 Three Dimensional Studies 4
ART 116 Drawing I: Descriptive Process 4
ART 117 Drawing II: Concepts, Space, and Time 4
ART 118 Drawing III: Process and Synthesis 4
DANCE 101A-103C, 201A-203A, 201B, 202B varies varies
FILM 340 Film Techniques 4
FILM 343 Scriptwriting 4
HSLS 107 Voice and Articulation 2
COMS 103 Public Speaking 4
COMS 205 Group Discussion 4
COMS 206 Communication in Interpersonal Relationships 4
COMS 215 Argumentative Analysis 4
COMS 304 Principles and Techniques of Interviewing 4
COMS 306 Interpersonal Conflict Management 4
COMS 342 Comm. and Persuasion 4
COMS 410 Cross-Cultural Commun. 4
JOURN 133 Precision Language 4
MUSIC 141A, 142A, 143A, 147A, 165A, 166A, 215A-361 2-4
ROTC 201 Basic Skills III 2
ROTC 202 Intro. to Leadership/Team Building 2
TCOM 110 Telecommunication Writing and Production Planning 4
THAR 113 Acting Fundamentals I 4
THAR 213 Acting Fundamentals II 4
Internships
Internship credit applied toward the Performance Portfolio cannot be double-counted as hours toward major. International internships applied to the Global Perspective requirement will not count toward Performance Portfolio.
ACCT 398 or 498 Internship 1-4
BUSL 398 or 498 Internship 1-4
FIN 398 or 498 Internship 1-4
HRM 398 or 498 Internship 1-4
MGT 398 or 498 Internship 1-4
MIS 398 or 498 Internship 1-4
Global Perspective: 12 hours
12 hours of a modern foreign language (211, 212, 213) or successful completion of a 16-hour Global Competitiveness Program experience as outlined under the “Study Abroad” section of the College of Business portion of this catalog (contact the COB Center for International Business at 740.593.2021 for more information about this option) or 12 hours of approved coursework from one or more departments focusing on a single geographic region from one of the following:
Asia
ANTH 385 Cult. of Southeast Asia 4
CLWR 311 Islam 4 (2C)
CLWR 321 Hinduism 4 (2C)
CLWR 331 Buddhism 4 (2C)
CLWR 341 Taoism 5 (2C)
GEOG 338 Southeast Asia 4
HIST 133 Non-Western HIst Since 1750 4
HIST 246 The Rise of Modern Asia 4 (2C)
HIST 344A Hist. of the Malay World 4
HIST 344B Hist. of Burma and Thailand 4
HIST 344C Hist. of Vietnam 4
HIST 345A Southeast Asia to 1750 4 (2C)
HIST 345B Southeast Asia 1750 to 1942 4 (2C)
HIST 345C Southeast Asia 1942 to Present 4 (2C)
HIST 346C Ancient China 4
HIST 346D Imperial China 1200-1910 4
HIST 346E Modern China Since 1911 4
HIST 348A Traditional Japan 4
HIST 348B Modern Japan 4
HIST 449 Hist. of East Asia in Modern Times 4
INST 103 Modern Asia 4 (2C)
JPC 250 Intro to Culture of Japan 4
POLS 445 Govt. and Pol. of Japan 4
POLS 447A Govt. and Politics of Southeast Asia 4
Africa
AAS 315 Literature of West Africa 4
AAS 316 Literature of South Africa 4
ANTH 381 Cultures of Sub-Saharan Africa 4
GEOG 331 Geography of Africa I 4
HIST 133 Non-Western HIst Since 1750 4
HIST 336A North Africa in Modern Times 4
HIST 336B North Africa Since 1914 4
HIST 338 History of West Africa 4
HIST 338A History of East Africa 4
HIST 341A Early Africa 4 (2C)
HIST 341B Traditional Africa 4 (2C)
HIST 341C Modern Africa 4 (2C)
HIST 342A South Africa to 1899 4
HIST 342B South Africa Since 1899 4
HIST 343 Revolution in Southern Africa 4
INST 113 Modern Africa 4 (2C)
POLS 441 Govt. and Pol. of Africa 4
POLS 464 Africa and the OAU 3
Europe
ECON 353 European Economic Hist. 4
FR 348 French Civilization and Culture 4
GEOG 330 Geog. of Western Europe 4
HIST 123 Western Heritage 4
HIST 364B Contemporary Europe 4
HIST 366B Modern France 4
HIST 368B Modern Germany 4
HIST 372C Balkans in the 20th Century 4
HIST 375 World War I 4
HIST 382A History of Russsia 4
HIST 382B Communist Revolution 4
HIST 382C Soviet Union 4
HIST 382D USSR in World War II 4
HIST 392C 20th Century England 4
INST 118 European Studies 4 (2C)
POLS 432 Policy Making in Russia 4
RUS 348 The Cult. Hist. of Russia 4
SPAN 348 Spanish Civilization and Culture 4
Latin America
ANTH 383 Cultures of Latin America 4
GEOG 335 Latin America 4
HIST 123 Western Heritage 4
HIST 323A Latin American History: Colonial Era 4 (2C)
HIST 323B Latin American History: 19th Century 4 (2C)
HIST 323C Latin American History: 20th Century 4 (2C)
HIST 323D History of Brazil 4
HIST 325 Hist. of U.S.-Latin American Relations 4
HIST 426 Dictatorship in Latin American History 4
INST 121 Interdisciplinary Survey of Latin America 4 (2C)
POLS 434 Govt. and Politics of Latin America 4
POLS 435 Revolution in Latin America 4
SPAN 349 Spanish American Civilization and Culture 4
Middle East
ANTH 388 Cultures of the Middle East 4
HIST 133 Non-Western HIst Since 1750 4
HIST 332 History of Women in the Middle East 4
HIST 333 Oil, Energy, and International Diplomacy 4
HIST 334 The Arab-Israeli Dispute 4
HIST 335A Survey of Middle East History to 1800 4 (2C)
HIST 335B Survey of Middle East History Since 1800 4 (2C)
Note: Additional global courses in any area will be considered upon request through the COB Office of Student Services
Breadth Cluster: 16 hours
One approved course from each of the following areas:
Ethical issues
BA 480 Ethics and Morality in Business 4
JOUR 412 Ethics, Mass Media, and Society 3
PHIL 130 Intro to Ethics 4 (2H)
PHIL 231 Philosophy of Sport 4
PHIL 235 Business Ethics 3
PHIL 330 Ethics 5
PHIL 331 Moral Problems in Medicine 4
PHIL 332 Philosophy of Sex and Love 4
Diversity issues
AAS 106 Intro to African Amer. Studies 4
AAS 150 Intro to Black Media 5 (2H)
AAS 220 Theories of African Amer. Social Development 4
AAS 250 (2H) Foundations of African Amer. Arts and Culture 4
AAS 341 African Amer. Personality 4
AAS 345 The Black Woman 4
AAS 350 African Amer. Arts and Artists 4 (2H)
AAS 352 Blacks in Contemporary Amer. Cinema 4 (2H)
AAS 482 The Black Family 5
ANTH 345 Gender in Cross-Cultural Perspective 4
HIST 302 American Indians 4
HIST 313 Jews in American History 4
HIST 315B Hist. of African Americans Since 1865 4 (2S)
HIST 320B Women in Amer. Hist. Since 1877 4
HLTH 427 Health of Women 4
COMS 420 Gender and Communication 4
POLS 306 Politics of Appalachia 5
POLS 319 Gay and Lesbian Politics 4
POLS 323 Black Politics in the U.S. 4
POLS 420 Women, Law, and Politics 4
POLS 478 Feminist Political Theory and Movements 5
SOC 309 Sociology of Appalachia 4
WS 100 Intro to Women’s Studies 4 (2H)
WS 200 Issues in Feminism 4
Economics
If your major is accounting, management information systems, management, human resource management, business law, general business, international business, entrepreneurship, or business economics, take any 300- or 400-level economics course except ECON 300, 307, or 381. If your major is finance or marketing, take ECON 305.
Political/legal/social issues
AAS 202 African American Hist. II 1865 to Present 4 (2S)
AAS 254 History of Injustice in the U.S. 5
AAS 360 Black Politics in the U.S. 4
AAS 364 Comp. Study of Injustice 4
AAS 368 Black Political Thought 4
AAS 370 Urban Violence 4
AAS 430 Social Theories of Underdevelopment 4
BUSL: any course except 255 and course used
to satisfy major or other requirements
ECON 213 Current Econ. Problems 4
ECON 315 Economics of Health Care 4
ECON 316 Economics and the Law 4
GEOG 121 Human Geography 4 (2S)
GEOG 131 World Regional Geog.: Third World 4 (2T)
GEOG 132 World Regional Geog.: Industrial World 4 (2S)
GEOG 220 Economic Geography 4 (2S)
HIST 101, 102, or 103 Western Civilization in Modern Times 4
HIST 121 or 122 Western Heritage 4
HIST 200, 201 U.S. History 4
POCO 201 Intro to Political Communication 3
POLS: any course except 306, 319, 323, 420, 425, 428
SOC 223 American Society 4 (2S)
SOC 230 Sociology of Poverty 4
SOC 231 Sociology of Health and Health Care 4
SOC 240 The Future of Society 4
SW 101 Intro to Social Welfare and Social Work 3 (2S)
Recommended Course Sequence
Freshman
BA 100A Intro to Coll. of Business I 1
BA 100B Intro to Coll. of Business II 1
ECON 103 Prin. of Microeconomics 4
ECON 104 Prin. of Macroeconomics 4
ENG 151, 152, or 153 Freshman Composition 5
MATH 163A Intro to Calculus 4
MATH 250 Intro to Probability 4
PRCM 150 Business Comm. Basics 4
Approved electives
(nonbusiness requirements)
21
Sophomore
ACCT 101 Financial Accounting 4
ACCT 102 Managerial Ac count ing 4
MIS 101 Intro to Information Analysis and Design 4
QBA 201 Intro to Statistics 4
Business Context Cluster
BUSL 255 Business Law 4
MGT 240 Intro to Management and Organization 4
MIS 202 Business Info. Systems 4
MKT 202 Marketing Principles 4
Approved electives
(nonbusiness requirements)
17
Junior
Introduction to Business
Systems Cluster
BA 370 Administrative Policy 4
FIN 325 Managerial Finance 4
OPN 310 Principles of Operations 4
PRCM 325J Prof. Communication 4
Major courses and approved electives 32
Senior
Major courses and remaining electives 48
At least one core cluster must be taken in the fully integrated format. Students choosing to take only one cluster will take the courses in the remaining cluster on a stand-alone basis.See each quarter’s Schedule of Classes in the Business Cluster Section.